Pinterest, along with Instagram, is an incredible visual marketing platform, and products lend themselves well to visuals.

If you sell a product, Pinterest is a place for you. Pinterest is the number one platform for product discovery.

So while the specific demographics skew female and a bit older than other social networks, there’s another lens that’s worth taking a look through. 34% of 18-29 year olds use Pinterest and.MeanwhileĪnd in terms of age breakdown, the majority of Pinterest users fall between 18 41% of women who are online use Pinterest.We ran through social media stats and facts in episode number 150 of the podcast.

Yes, it’s true that Pinterest’s demographics are uniquely weighted in comparison with other social networks. We want to put them to use for our Buffer Pinterest profiles and to share them with you so you can do great things on Pinterest.įirst, let’s set the scene by talking about one of the biggest topics on Pinterest: demographics. We were curious ourselves to find out the specific strategies that drive engagement and ROI on Pinterest. One of the questions we get asked most often is what strategies are working on Pinterest? Meanwhile, Pinterest keeps chugging away … 270 million active users, 280 million, 290 million … Instagram, Facebook, and Twitter steal headlines. Pinterest seems to fly under-the-radar when it comes to social media chatter. There might be a reason why these stats sound a bit new. Schedule your eye-catching pins and save time with Buffer Reach new audiences, schedule content, and measure their performance with Buffer's Pinterest scheduling and analytics tools.ĭid you know: Pinterest is the top social network for product discovery?ĭid you know: More than half of Pinterest users have accessed Pinterest in a store while they’re shopping?

Pinterest marketing tips